There is no single winner. Vinted suits everyday high-street and children's clothes because sellers pay no fee and buyers browse a huge general catalogue. Depop suits style-led pieces such as vintage, streetwear and Y2K, where photos and hashtags do the selling. eBay suits branded, higher-value or easily searchable items, where buyers filter by exact size, model and brand.

A disclosure before the detail: this guide is written by the team behind WeartyAI, an app that suggests prices and writes listings for these platforms. We have kept platform facts to what each help centre says, checked in October 2026, and marked our own judgement as judgement.

The one-minute answer

  • A £6 Next jumper or a bag of kids' clothes: Vinted. No seller fee, simple postage, and buyers expect low prices.
  • A 90s Carhartt jacket or a Y2K slip skirt: Depop first, Vinted second. The look matters more than the label.
  • Barbour, Dr. Martens, branded trainers in a common size: eBay or Vinted. eBay buyers search by exact model and size, and an auction can help when you are unsure of the price.
  • Anything you have no idea how to price: check recent comparable listings on all three before you choose.

Fees side by side (2026)

For UK private sellers, none of the three charges a selling commission in October 2026, but the costs fall differently:

  • Vinted: the buyer pays the Vinted fee, usually 3% to 8% plus £0.30 to £0.80, according to the Vinted help centre. Bumps are optional.
  • Depop: you pay 2.9% + £0.30 payment processing per sale, and 12% if an item sells through a boosted listing, according to Depop's seller fees page. The buyer also pays a Marketplace fee.
  • eBay: private sellers pay no final value fee and get 300 free listings a month, according to eBay's private seller fees page. The buyer pays a Buyer Protection fee.

Worked examples for a £15 top and a £60 coat are in our UK fees guide for 2026. The short version: on a low-value item the differences are pennies to a pound or two, so fees rarely decide the platform on their own.

Who buys where: audience and style

Each platform describes how it decides what buyers see, and those descriptions tell you a lot about who shops there.

Vinted's page on recommended content (October 2026) lists factors such as time since upload, the number of interactions an item has had, price, condition, category, brand, size and the buyer's own history. In other words, a big general marketplace where price and a clear description carry a lot of weight.

Depop's page on how it ranks search results (October 2026) puts relevance to the search terms first, then popularity (views, likes and adds to bag), the buyer's taste in brands and styles, and only a slight edge for newer items. Our reading: on Depop, a listing that people engage with keeps working, which favours distinctive pieces shot well.

eBay buyers often arrive knowing exactly what they want: a model name, a size, a colourway. Item specifics and a precise title matter more there than mood. eBay now also owns Depop, but Depop's own FAQ on the acquisition says accounts are not being merged and that no fee changes are planned at this time.

Photos and listing format on each app

  • Vinted: up to 20 photos, the whole item in the first one, no collages, no stock or watermarked images, no filters, and defects shown, according to Vinted's photo guide.
  • Depop: up to four photos and one video in the app, or up to eight photos on the web, plus up to five hashtags in the description, according to Depop's listing guide.
  • eBay: up to 24 photos, at least 500 by 500 pixels, a white background generally recommended, no catalogue or stock photo for used items and no added logos or watermarks, according to eBay's picture rules.

The practical difference: on Depop you have fewer photos in the app, so the first four have to show the look, the fit and any flaws. On eBay and Vinted you have room for close-ups of labels, soles and seams, which is what buyers of branded items want to see.

Which items suit which app: high street, vintage, branded, shoes

These are tendencies from listing on all three, not rules. Your own sold history beats any article.

  • High street (Zara, H&M, M&S, Next): Vinted first. Buyers search by brand and size and look for a bargain, so a £20 top that cost £30 new will sit; in our experience Depop buyers tend to scroll past plain basics.
  • Vintage and one-off pieces: Depop first. A good flat lay or worn photo and an honest era description matter more than the label. Vinted works as a second outlet.
  • Branded outerwear and designer pieces: eBay or Vinted. Show the labels, the care tag and any wear. On eBay, an auction with a sensible start price is a way to let buyers set the price.
  • Shoes and trainers: eBay or Vinted for common models in standard sizes, since buyers search by exact size. Photograph the soles and the size label.
  • Children's clothes: Vinted, often as bundles by size, which buyers can put together from your wardrobe.

Listing on more than one app: what to watch out for

Cross-listing can widen your reach, but it adds admin and risk:

  • Double sales. When something sells on one app, remove it from the others straight away. Cancelling a sale you cannot fulfil annoys buyers and can affect your reputation.
  • Vinted's rules on resale. Vinted removes listings uploaded for commercial resale purposes, according to its page on hidden or removed listings. Clearing your own wardrobe is fine; buying stock to flip is not what a private Vinted account is for.
  • Different photo expectations. Reuse your real photos, but reorder them for each app so the cover suits that feed.
  • Tools that log into your accounts. Anything that relists or messages on your behalf acts inside your account, so check each platform's terms before you rely on one.

Where WeartyAI fits (and how we are involved)

WeartyAI is one option among several for the preparation work, and as noted at the top, we make it. For 1 credit it reads up to four photos and returns a suggested price range by platform, based on comparable listings in your market, plus a listing text you can copy and adapt. A product shot on a white background costs another credit and is for Depop and eBay listings and social posts, next to your own photos of the real item; Vinted's catalogue rules allow no image editing, so leave it out of Vinted listings. It does not log into Vinted, Depop or eBay and does not post anything for you.

WeartyAI is an independent tool and is not affiliated with, endorsed or sponsored by Vinted, Depop or eBay. If you want to try it, you can create an account with 5 free credits.

How to check prices for your item before you choose

  1. Search each app for the same brand, item type and size, and note the asking prices of the closest five or six matches.
  2. On eBay, filter to sold items to see what actually sold, not just what is listed.
  3. On Depop, note the suggested price range shown when you list; Depop says it is based on similar items sold on Depop.
  4. Add the buyer's fee for each app to see the total a shopper compares.
  5. List where your item is closest to what is selling, then review after a week or two. Our guide on selling on Vinted covers what to change if nothing moves.